Ad Tech Tools For Increasing Campaign Effectiveness - Marketing World

Wired: ICE Asks Companies About ‘Ad Tech and Big Data’ Tools It Could Use in Investigations ICE Asks Companies About ‘Ad Tech and Big Data’ Tools It Could Use in Investigations Homeland Security Today: ICE Explores Big Data, Ad-Tech Tools to Power Investigations U.S. Immigration and Customs Enforcement (ICE) wants information from industry on commercial off-the-shelf big data and advertising technology (ad tech) tools to support ICE investigations. ICE said ...

Nico Abbruzzese, Maxus' digital head for APAC said, "In simple terms, Effective Measure is helping us answer the question ‘Did my digital brand campaign work?'" The tools will be available to users of ...