Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ... As the radio industry feels the continued economic strain and election uncertainty, global revenue projections suggest encouraging growth in the long run. A new Research and Markets study forecasts ...
The author is vice president of revenue for Waymark. Two and a half years ago, radio had an AI awakening. Station managers, sales directors and creative teams suddenly found themselves staring at the ... Audio advertising is about to get better and more relevant, according to one UK-based company.
advertise on radio, Listeners to online radio stations and music services last month in the UK would have heard a set of ... Like it or not, the rules of radio advertising are being rewritten. If you’re still following the old script, you’re already falling behind. Imagine The Wizard of Oz: Dorothy, lost in a strange new ... Nation's Restaurant News: Restaurant Advertising Awards honor excellence in TV, radio spots WASHINGTON —Nation’s Restaurant News honored the year’s most creative television and radio commercials with its Restaurant Advertising Awards, presented during the 2008 Multi-Unit Foodservice ...
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