Just like a sleepy sophomore, higher education marketing needs a wake-up call. Higher education marketing has hit snooze one too many times. Once fueled by glossy brochures and generic email blasts, ...
As we head into 2025, higher education marketing is at a crossroads. As professionals, we’re grappling with shrinking public trust, declining enrollments and, somehow, still having to explain why ... Marketers are tasked with staying on top of ever-shifting industry trends. For those of us in higher education marketing, the enrollment cliff has been a looming concern for years.
ai marketing tools for higher education, But as we approach ... Shape the Future of Higher Ed Marketing For over 30 years, the AMA Symposium for the Marketing of Higher Education has shaped the future of higher ed marketing with a peer-reviewed program that refines strategy, strengthens institutional reputation, and supports long-term financial health. Beyond the sessions, it’s a collaborative space where ideas turn into action and innovation fuels progress. Inside Higher Ed: 4 Trends Shaping the Future of Higher Ed Marketing At the top of another new year, we are looking ahead to some of the top trends in higher education for 2025. Over the past five years, higher education has transformed as students and employers have ...
