Zacks Investment Research on MSN: Dutch Bros (BROS) stock declines while market improves: Some information for investors Dutch Bros (BROS) stock declines while market improves: Some information for investors As consumer trends continue to impact the coffee market, experts note that the overall category is shifting gears to meet consumers’ changing preferences. This year’s State of the Industry report on coffee and RTD coffee drinks highlights how curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients. This year’s State of the Industry report on coffee and RTD coffee drinks highlight how the overall category is shifting gears to drive growth and meet consumers’ changing preferences.
Coffee ingredients are increasingly being used in formulations as supporting components rather than the sole focus, experts note. Past-day coffee consumption remains strong based on a recent study from the National Coffee Association. Given coffee’s presence in American’s day-to-day life, manufacturers all elevating the experience for those drinking coffee at home. The innovation creates a new “refreshment coffee” category with a pioneering proposition that “sips like a Coke and finishes like a coffee” — giving Coca-Cola fans and java lovers alike a refreshing and reinvigorating reset to their daily routine, the company says.
