Nutshell reports that transitioning from spreadsheets to CRM can be challenging due to data quality issues, longer timelines, and team adoption hurdles. Nutshell reports that CRM customization is crucial for aligning tools with business processes, enhancing user experience, and improving data quality, ultimately driving success. The National Law Review: Six CRM and Data Quality Success Strategies to Make Us Thankful The National Law Review: Get Off the Beaten Path: Three Ways Outsourcing Can Help Firms Achieve CRM & Data Quality Success Get Off the Beaten Path: Three Ways Outsourcing Can Help Firms Achieve CRM & Data Quality Success KTLA: Validity Releases 'State of CRM Data Management in 2025' Report, Revealing Disconnect Between Data Quality and AI Implementation Validity Releases 'State of CRM Data Management in 2025' Report, Revealing Disconnect Between Data Quality and AI Implementation Customer emails are dependent on a flow of high-quality data.
But CRM systems are not delivering it, judging by a new study from Validity: The State of CRM Data Management in 2025. Of the companies ... 76% say less than half of their CRM data is accurate and complete, which creates AI implementation failures and severe financial consequences Based on insights from 602 CRM users and administrators ... MediaPost: CRM Data Drag: Systems Are Not Delivering, Brands Are Losing Revenue
