Harvard Business Review: New Research on How Brand Associations Drive Customer Spending Research has shown that measuring customer surplus value, or now how much compensation a customer requires to forgo the brand, can help companies determine how valuable they are to their customers. VentureBeat: Amazon and Chobani adopt Strella's AI interviews for customer research as fast-growing startup raises $14M For consumer-facing companies where mobile represents the primary customer interface, this capability opens entirely new use cases. The founders noted that "several of our customers didn't do research ...
Amazon and Chobani adopt Strella's AI interviews for customer research as fast-growing startup raises $14M Business Wire: Alexander Group Releases Customer Experience Research Indicating the Behaviors, Practices and Tools of CX Leaders SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Alexander Group, the leading revenue growth consultancy to Global 2000 companies, today unveiled the results of its new Customer Experience Research report. The ... Alexander Group Releases Customer Experience Research Indicating the Behaviors, Practices and Tools of CX Leaders
