Inapp Marketing - Marketing World

Forbes: Navigating The Mobile Marketing Maze: An Insider View Of In-App And OEM Navigating The Mobile Marketing Maze: An Insider View Of In-App And OEM These are identified using the INAPP product type in the Google Play Billing Library. One-time products are either consumable or non-consumable: Consumable product: A consumable product is one that a user consumes to receive in-app content. Consumable products can be bought more than once on Google Play.