The Sacramento Bee: A 3-step guide to connecting marketing spend to revenue WebFX reports provide a 3-step guide to connect marketing spend to revenue, focusing on attribution, data accuracy, and insightful reporting. Note: See Laura in person at the MarketingProfs B2B Forum, Driving Sales: What's New + What Works. Catch Laura's session on "Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century.
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