Marketplace Orientation - Marketing World

EurekAlert!: Buyers need market orientation and strategic capability to create customer value in public procurement Buyers need market orientation and strategic capability to create customer value in public procurement A market orientation is a business philosophy whereby a company's primary focus is learning the known and undiscovered needs of its customer market and attempting to provide for them. This is ... Harvard Business School: Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis Deshpandé, Rohit, and John U.

Farley. "Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis." Asian Journal of Marketing (January 2004): 5–19. Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis