Media Buying & Analytics - Marketing World

Marketing Dive: Principal media buying: How marketers can safeguard themselves, per ANA adexchanger: TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences Morningstar: NBCUniversal, RPA, FreeWheel, and Newton Research Introduce Agentic AI Buying Across Linear and Digital for Premium Video RPA and NBCUniversal Launch First Ever Cross-Platform Agentic Media Buy Powered by FreeWheel, NBCUniversal, and Newton’s AI Technology. Newton, NBCUniversal, and FreeWheel’s agents orchestrate ... NBCUniversal, RPA, FreeWheel, and Newton Research Introduce Agentic AI Buying Across Linear and Digital for Premium Video Principal media has become a bigger focus for media agencies, particularly large ones within ad-holding groups that transact substantial publisher deals.

The practice entails agencies purchasing media ...