Media Buying Tools - Marketing World

Google has brought new media-buying capabilities to YouTube with Google Display & Video 360 (DV 360), part of the Google Marketing Platform (GMP) for programmatic that now spans the company's ... The Drum: Publicis takes Microsoft from Dentsu and underlines where media buying is heading Publicis takes Microsoft from Dentsu and underlines where media buying is heading In today’s Digest we cover Reddit rolling out an AI media buying tool, WPP launching Agent Hub to power agentic AI marketing, and a US judge rejecting Amazon’s bid to dismiss a price gouging lawsuit. Microsoft has confirmed it is ending its 12-year association with the Tokyo-headquartered firm and moving its estimated $700m global media account to Publicis.

The news will come as no surprise to ... exchangewire.com: Digest: Reddit Rolls Out AI Buying Tool; WPP Launches Agent Hub; Judge Rejects Amazon’s Bid to Dismiss Price Gouging Lawsuit Digest: Reddit Rolls Out AI Buying Tool; WPP Launches Agent Hub; Judge Rejects Amazon’s Bid to Dismiss Price Gouging Lawsuit AdExchanger: Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools