PulsePoint released its programmatic content marketing platform, positioning marketers to target, distribute and optimize branded articles and videos to audiences. The platform taps into PulsePoint’s ... ClickZ wrote today that programmatic buying and content marketing "seem like strange bedfellows in the marketing ecosystem" because the are "seemly different marketing approaches." But both happen to ...
Programmatic trading and content marketing are the most important issues moving ahead for media owners, according to research from Starcom MediaVest Group (SMG), but work needs to be done to develop ... At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ... Adoption of programmatic advertising is on the rise.
programmatic marketing content, Victoria Clarke looks at benefits, challenges and limitations, and how it fits within the wider marketing landscape Digital advertising is arguably ... B2B Marketing Magazine: What B2B marketers need to know about programmatic advertising Campaign Asia: Programmatic no longer a buzzword in Asia: Marketing Innovation Summit AdExchanger: Curation Is Changing Programmatic — But Not Always For The Better
