Publicic Media - Marketing World

The Drum: Publicis takes Microsoft from Dentsu and underlines where media buying is heading Microsoft has confirmed it is ending its 12-year association with the Tokyo-headquartered firm and moving its estimated $700m global media account to Publicis. The news will come as no surprise to ... Publicis takes Microsoft from Dentsu and underlines where media buying is heading Best Media Info: How Publicis won Microsoft’s global media mandate without a pitch It is understood Publicis won the bulk of Microsoft’s media account from the incumbent, Dentsu, without a pitch.

News first emerged last week that Microsoft was set to move the account, more than a ... Best Media Info: Publicis says rivals are still restructuring while it battles Accenture and Deloitte in AI era The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global media business. Yahoo! Sports: Publicis Media Strikes Pacts to Buy Ad Positions in Women’s Sports for Clients