TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term strategic partnership, and this means Roku data will now be incorporated into ... NEW YORK--(BUSINESS WIRE)--Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, announced an expansion of their long-term strategic ... Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday, giving advertisers a better view into what audiences are ...
Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data in Nielsen’s advanced campaign measurement ... NEW YORK—Nielsen and Roku said they are expanding their strategic partnership with the audience measurement provider incorporating Roku data into its advanced campaign measurement and outcome ... Nielsen and Roku are deepening their measurement partnership that will allow both companies to access each other’s intelligence products.
roku nielsen partnership streaming data, The partnership will see Roku continue to use Nielsen’s Big ... adexchanger: Nielsen and Roku Renew Their Vows By Sharing Even More Data With Each Other Nielsen and Roku Renew Their Vows By Sharing Even More Data With Each Other
