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Investopedia: Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic. Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons The National Law Review: When Likes Lead to Lawsuits - Social Media Marketing Risks Los Angeles Times: Sprinklr and CreatorIQ Announce Strategic Partnership for Unified Social Marketing Discover how the new Sprinklr and CreatorIQ partnership unifies creator marketing measurement and enterprise social data. Read the full announcement now!

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