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Investopedia: Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic. Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons Fifth Third reports that small businesses marketing strategies for Gen Z should focus on authenticity, sustainability, and social media engagement. MSN: Big data, big impact: How data improves your social media marketing WebFX summarizes 60+ social media marketing FAQs addressing strategy, platforms, content, ads, and ROI, aiding marketers and businesses alike.

The Hollywood Reporter: Social Media Powers Online’s Ad Market Dominance, and Meta Eats 70 Percent of That Pie Facebook, Instagram, YouTube, and TikTok "capture over 90 percent of social media advertising revenues," an Omdia analyst tells the StreamTV Europe gathering in Lisbon.