What Does A Media Buying Agency Do - Marketing World

The Drum: Publicis takes Microsoft from Dentsu and underlines where media buying is heading Publicis takes Microsoft from Dentsu and underlines where media buying is heading Marketing Dive: Principal media buying: How marketers can safeguard themselves, per ANA Ad Age: What are media rebates—and why agency transparency is back in the hot seat Media buying trends—where brands plan to spend more in the second quarter of 2026 Tech continues to shape media buying trends for the second quarter of 2026. What are media rebates—and why agency transparency is back in the hot seat Few topics split opinion in media buying quite like principal media, the increasingly common practice of agencies reselling media inventory at an undisclosed margin. Critics see conflicts of interest ...

exchangewire.com: Agencies Embrace AI, Curation & Third-Party Data to Power a New Era in Media Buying