Why Attention Is Better Than Impressions For Ad Effectiveness - Marketing World

MSN: Xiaomi 17 first impressions: Finally, a compact Android flagship with 'better-than-pro' battery Xiaomi 17 first impressions: Finally, a compact Android flagship with 'better-than-pro' battery Advertising effectiveness is increasingly shaped by context, visibility and audience recall rather than impressions alone, according to the chairman of Chicilon Media. Powered by Comcast Advertising Media Solutions' partnership with measurement specialist xpln.ai, Focus will enable advertisers and agencies to buy impressions that reach a selected attention duration ... Ben Foster, chief operating officer at The Kite Factory, looks at why the attention metric will drive success for advertisers next year.

Attention has been a buzzword in the media industry for more ...