New York - WPP Group PLC, the world's second-largest advertising and marketing conglomerate, is buying the online advertising company 24/7 Real Media Inc. for $649 million, the companies announced ... WPP is changing its bonus scheme to reflect the state of the overall performance of the business better, and drive collaboration across the agency group.
Cindy Rose, chief executive of WPP, said ... WPP Ventures is the global venture capital unit of WPP Group, the world’s largest advertising and media company. Bedecarre notes that while WPP Ventures is a small and somewhat informal operation, ... WPP halved its dividend and touted a strategy review, as the U.K.
wpp group companies, advertising group braces for the artificial-intelligence era and prepares to hand the reins to a former technology executive. “We’re ... WPP Group and media are making big changes through AI and data privacy. InfoSum will help it get there inside the agency's newly rebranded WPP Media division. InfoSum -- which WPP acquired in April -- ...
wpp group companies, Omnicom Group Inc (NYSE:OMC) agreed Monday to acquire Interpublic Group of Companies, Inc (NYSE:IPG) in a stock-for-stock transaction. Interpublic shareholders will receive 0.344 Omnicom shares for ... Marketing Dive: WPP names first chief transformation officer to drive Elevate28 plan Anne-Isabelle Choueiri joins from Estée Lauder Companies and will be tasked with designing the operations that underpin the firm’s strategic overhaul.
