MarketWatch: Locality Acquires Deben to Advance Data-Driven Broadcast Planning and Accelerate Cross-Platform Local TV Strategy Locality Acquires Deben to Advance Data-Driven Broadcast Planning and Accelerate Cross-Platform Local TV Strategy AdExchanger: Basis Wants To Help Marketers Bring Agentic AI Into Media Planning Markets Insider: Basis Releases Agentic AI Solution for Faster Omnichannel Media Strategy, Planning and Activation Basis Releases Agentic AI Solution for Faster Omnichannel Media Strategy, Planning and Activation Outset Media Index (OMI), a newly soft-launched platform for standardizing media benchmarking, is running an early feedback round. The program is designed to turn the first wave of users into active ... The deal adds planning and optimization tools for better audience targeting across broadcast and streaming, Locality said.— This story first appears at TheDesk.net, a premium source for original news ...
The acquisition marks an important step in Locality's convergence strategy. By expanding data-driven broadcast planning and connecting those capabilities within Audience Engine, Locality's proprietary ...
