What Makes A Good Brand - Marketing World

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The formal and traditional answer is makes, because the subject is the singular noun phrase receiving homemade cupcakes. In actual speech, and even sometimes in writing, many people say make, under the influence of the more recent plural noun cupcakes. I would recommend saying makes, but be prepared to hear make. singular vs plural - Make or Makes within a sentence?

what makes a good brand, - English ... "Makes" is the third-person singular simple present tense of "make", so if a singular thing makes you mad, it repeatedly does so, or does so on an ongoing basis. Should I use make or makes? - English Language Learners Stack Exchange grammaticality - Is it "make" or "makes" in this sentence? - English ...

what makes a good brand,